search engine optimisation:
get your web site found with SEO
Improve rankings is half the battle; The other half is to help our clients grow their business. Our expert SEO consultants go beyond adding keywords to the site as they focus on a site's overall architecture and usability issues that could improve both traffic and revenue.
Our search engine optimisation and web promotion services cover both on site optimisation (ensuring your content, keywords, page titles and URLs are all working together) and off-site optimisation (quality link building).
Our SEO philosophy
- Natural, so your website will be listed in the non-paid area of search engine results pages (SERPs) which is where the majority of users click
- Organic - manual rather than automatic page optimisation
- Ethical - using “white hat” SEO techniques, to produce results that last a long time and to avoid search engine penalisation (when using black hat SEO techniques)
Our SEO services breakdown
- Health check reports and preliminary site reviews
- Extensive keyword research and search term analysis
- In-depth market and competitor analysis
- On-page optimisation
- Off-page optimisation (Link building)
- SEO results measurement with monthly ranking reports and detailed analysis of client performance
On-page optimisation
- Site structure analysis with recommendations in site architecture, usability and accessibility to maximise site visibility
- Code optimisation to increase your search engine rankings. This consists of various methods such as:
- Optimising page titles and headers using valid HTML tags and appropriate keywords
- Editing the page copy to optimise keyword density in order to increase rankings for those keywords
- Standards compliant code (HTML and CSS) so your web site can be viewed correctly by search engines and web browsers
- Search-engine friendly and keyword-rich URLs
- Redirects and elimination of duplicate content to avoid search engine penalties
Off-page optimisation (link building)
- Quality links based on link popularity (for all inbound, outbound and internal links)
- Competitors' backlink tracing to find out who links to them. This practice can reveal many potential link partners
- Local business optimisation for high rankings in local results and Google maps
- Blog integration to ensure there is always fresh content
- Social media marketing strategy to increase both your links' quality and quantity
- Manual submissions to major search engines and directories
- Sitemap generation for all major search engines
Unique SEO benefits
- Ongoing advice and support for your web site marketing strategy in order to maintain your search engine rankings
- Do it yourself SEO training so that you and your team can learn our SEO techniques and optimise your web site(s) as there are many things copy-writers can do in order to increase search engine rankings.
For more details about our web site optimisation service or a quotation, please contact our expert SEO team to find out exactly what we can do for you.
